Social sports and gaming technology company Oddslife has secured another major European media partner as the social sports market continues to evolve.
Football.ua, the leading sports website in Ukrainian market, has signed a long term deal with Oddslife for its white label social sports and gaming platform, which will enable it to offer users of its website the excitement of sports betting with a social gaming twist.
Launched in 2006, Football.ua provides both Ukrainian and international football news to over 5m unique visitors a month. It is owned by UMH Group, which produces content for all types of media including internet, radio and print in Ukraine.
The Oddslife platform enables sports media companies to use their local reach and brand to engage sports fans with social gameplay and community. The fans predict results of real-life sports events around the world to show off their sports knowledge. Prediction skills are improved, achievements accomplished and rewards earned as they progress and level up through the community. Furthermore, the user experience is rich on match data and recommended tips and reviews, with integrated fanzones, odds comparison and live scores.
Ruslan Chugunov, Advertising Director at Football.ua, explained: “The market opportunities we obtain with the Oddslife platform and expertise of their team made it an easy decision for us to become their partners for the Ukraine. Guru.football.ua will provide us with the capability of engaging with our readership at a much deeper level than ever before.”
Oddslife’s Country Manager in Ukraine Alyona Gromova commented: “When the Oddslife social sports and gaming platform is combined with a sports media website offering readers high quality content, then we have the recipe for success. It is why Football.ua is such a perfect partner for us. Oddslife provides market leading software, consultancy and local country support and in return they provide us with marketing, brand awareness and access to local market expertise, which are invaluable to any local partnership.”
Oddslife CEO and founder Rasmus Sojmark added: “We are very excited to have Football.ua join our growing social sports and gaming network, and the site’s popularity in Ukraine and across Eastern Europe is extensive with new media partners in neighbouring countries already approaching us.
“As we approach the new football season we welcome more partners wanting to increase their level of engagement with their readers. Both Alyona and I will be at the Igaming Super Show in Amsterdam and we hope to see everyone there.”
By becoming an Oddslife Partner, Football.ua has joined Bulgaria’s Sportal.bg, Spanish media group MARCA.com, Denmark’s main football portal Bold.dk, Greek media group and radio broadcaster SportFM.gr, and Czech Republic sport brand Livesport.cz.