Loyalty card problem gambling rates not representative of population

wardle
Heather Wardle – NatCen

One of the lead researchers on the Responsible Gambling Trust’s investigations into problem gambling on machines has warned against applying its findings from loyalty cards to the whole machine gaming public.

Heather Wardle, Research Director of NatCen Group, stated that the identified problem gambling rate of 23% found in its sample could not be comfortably extrapolated to every gaming machine player as the study had absolutely no visibility of the playing habits of non-loyalty card holders.

She even warned against applying the problem gambling figure to the loyalty card population as the study purposely skewed its sample to capture the most frequent gamblers in order to ensure the research had a decent number of subjects suffering from problem gambling.

Wardle was asked specifically about the headline in today’s Guardian Newspaper “More than a third of users of fixed-odds betting terminals are problem gamblers”

The Director of research suggested that the findings should not be generalised in this way. “We just don’t know what’s going on with the non-loyalty card holders,” she said.

Guardian Newspaper Headline –

theguardian

Check Also

Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world …

Sportradar unites with SportsGrid for inaugural 24-hour network

Sportradar has united with SportsGrid for the launch of the first free, 24-hour network dedicated to …

Tracey Crouch joins Horse Welfare Board as independent member

Former Minister for Sport and Civil Society (DCMS), Tracey Crouch, has joined the British racing’s …