Sports betting technology provider OpenBet has announced a new three-year partnership extension with William Hill, which will see OpenBet continue to supply the operator with digital and mobile sports betting ttechnologies and provisions.
Building on the longstanding relationship between OpenBet and William Hill, this new agreement focuses on collaboration and driving closer working practices to deliver William Hill greater technological flexibility to support the continued delivery by of a best-in-class sports betting and gaming experience to its customers.
OpenBet and William Hill have worked together across multiple channels and in multiple jurisdictions since 2008. William Hill has operations within the UK, Italy, Spain, Australia and the US, where it is licensed in the state of Nevada.
OpenBet CEO, Jeremy Thompson-Hill said, “I am delighted that we have renewed our partnership with William Hill and that we have the opportunity to be integral to the company’s future success. OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever, or whenever, they choose to play.”
James Henderson, CEO William Hill, said “Having built market-leading online and retail offerings, we are focused on developing the technologies that underpin our business to bring a differentiated and personalised experience to our customers. When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realise this ambition.”