Amaya to focus on sports betting product development amid bwin.party takeover rumours

amaya-davidbaazov
Amaya Gaming CEO David Baazov

Amaya Gaming CEO David Baazov, outlined the importance of sports betting for his company’s future growth strategy. Speaking to investors after reporting Amaya Gaming’s Q3 results, Baazov confirmed that the operator would continue to “invest heavily” in developing a proprietary sports betting product.

Baazov outlined that Amaya would look to launch a sportsbook for its Full Tilt brand in the coming months. The CEO confirmed that Amaya would look to utilise third party technologies for non-differentiating components of the products development.

Amaya sports betting products will differentiate from competitors by building certain player mechanisms in-house, such as loyalty programs and customer services.

Baazov confirmed that Amaya sports betting products will be primarily attached to acquired poker brands PokerStars and Full Tilt. The brands will begin to operate sports betting verticals in select licensed European markets.

Amaya Gaming’s recent igaming technology acquisitions and its corporate strategy set on expanding its services for the US igaming market, have led financial news sources to speculate that the Canadian Gambling operator is preparing a $1.2 billion takeover of Gibraltar based bwin.party.

Last Friday Financial Times Alphaville Editor Paul Murphy reported that Amaya Gaming and igaming technology provider Playtech were the two rumoured parties bidding on acquiring bwin.party.

 

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