Sportradar expands live portfolio with Infront partnership

Sportradar,  supplier of sports and betting-related data, and Infront Sports & Media,  have  announced an agreement under which Sportradar will increase its live streaming offering by a further 4,000 sporting events.

The deal includes a broad soccer package with a total of close to 1,500 matches, including the Indonesian Super League (ISL). Beyond soccer, Sportradar have also acquired the rights to the national top-tier basketball league in Turkey, the TBF Basketball League, as well as the EHF EUROS and the IIHF Ice Hockey World Championships. All of the fixtures, subject to geographical restrictions, will be streamed through the Live Channel of Sportradar’s brand Betradar, which is available across online, mobile and tablet, providing live sports content for betting customers 24/7 and also in retail sports betting outlets to serve clients throughout the entire opening hours of these retail sites.

Sportradar’s CEO, Carsten Koerl, welcomed the deal: “Since we first began providing live streaming alongside our range of existing solutions in 2013, we have significantly extended our media rights offering for our Live Channel products. Our goal is to ensure that our customers offer their clients the most entertaining and engaging experience. Thanks to this game-changing deal with Infront, our live offer has increased to over 5,000 live events to the bookmaking industry within the first year of service.”

Stephan Herth, Executive Director Summer Sports of Infront Sports & Media, added: “This premium package of media rights includes many of the world’s most popular team sports and is a big gain for the end consumers that access the live streaming through their preferred betting channel. With this enhanced portfolio, its in-depth sports know-how and profound understanding of data, Sportradar is now in the position to provide the betting industry with an attractive offering. This will also enhance the exposure of these top sport properties within one of the fastest growing segments of the sports industry.”