SBC News Voice of the Sports Betting Industry
Betradar, supplier of sports and betting related data,has announced the successful launch of its Live Channel for retail betting shops with the German bookmaker Tipico.
Tipico has already rolled out the live sports channel in over 200 shops across Germany with the intention to connect up to 1,000 shops, and expand links in Austria, Belgium and Denmark.
Betradar’s Live Channel, launched in summer 2013, combines live odds, live statistics and most importantly live pictures from sporting events around the globe on one single screen. The easy-to implement streaming offer provides a wide range of international media rights, such as the French Ligue 1 and Coupe de la Ligue, American Major League Soccer, Spanish Basketball league and several international ATP and WTA tournaments, to name only a few.
“Betradar’s Live Channel is an intelligent and attractive live streaming solution that significantly improves our retail business. Our customers can look forward to a new live streaming experience combining excitement, entertainment and information. Especially our franchise partners will benefit from the enhancement of our offerings,” Christian Gruber, Director of Communication and Marketing at Tipico, says.
“We are very pleased to have won Tipico as a partner for our Live Channel Retail. The partnership is a great addition to our success story of our innovative combination of live sports broadcasts around the clock with all the relevant information such live statistics and live odds on a single screen. Tipico will be able to provide their clients with a new level of entertainment and drive their business,” comments Sportradar’s Managing Director of Sales, Erik Lorenz.
Betradar’s Live Channel is currently incorporated in more than 1,000 betting shops across Europe and has expanded recently into the African market. The Live Channel currently provides a live sports coverage for an average of 12 hours per day enabling the shops to extend their live betting offering for their entire business hours.
