SBC News Voice of the Sports Betting Industry
iGaming operator Bet365 has signed a content partnership with games developer and content marketplace Odobo, to distribute a selection of Bet365 games and products using Odobo games development platform – Game Development Kit (GDK).
Bet365 intergrted the Odobo platform in 2013, and has alrady launched two games to go live with the operator are The Legend of Olympus, developed by Austrian Lotteries’ game art services subsidiary Rabcat, and Baccpo, developed by AppleJack Gaming. All games have been created using HTML 5 technologies.
Games developed in this way are delivered via a player’s browser to ensure compatibility and support across iOS, Android and Windows tablet and mobile devices. Odobo Marketplace acts as a B2B “app store” for the gambling industry, allowing gaming operators to browse, licence, configure and install new games content as it becomes available.
Ashley Lang CEO of Odobo Marketplace commented on the partnership – “This is a very important milestone for Odobo and in Bet365 we have secured a premier global partner, Together, we share a commitment to providing players with fresh and exciting content and with such a vast player community, we are delighted to announce Bet365 as our inaugural partnership.”
