Btwiice Appoint Lee Richardson as Non Exec Director

Lee Richardson experienced igaming industry executive has joined online betting insurance start-up Btwiice as non-executive director to aid the gaming focused insurance organization develop business, launch its verticals and attract its first clients.

New igaming insurance operators Btwiice specializes in ‘insurance’ to football and in-play betting by guaranteeing potential gains from bets, whether the player wins or loses. Btwiice also gives the users the ability to ‘lock-in’ their winnings from their selections.

Julien Cunze, co-founder and CEO of Btwiice, commented on the appointment  “ Lee Richardson is someone as experienced and well-connected its great to have him at Btwiice. He has a fantastic contacts book but he also brings invaluable experience with regard to managing and driving the business forward.

The start up is looking to raise £300,000 “to launch and sign our first clients”  Cunze further commented. “We’re targeting small and medium-sized operators who might not have the internal resources to set up a ‘cash out’ equivalent of a Betfair or William Hill. We believe our product would offer their clients a great way to lock in their winnings and provide them with a differentiating USP.”

Lee Richardson, who has worked as CEO of Boylesports and Chartwell technologies commented on his new position: “I’m delighted to have joined BTwiice, and helping them at their vital stage of business development and growth.”