Celton Manx Isle of Man the igaming operator of online sports betting firm SBOBET, has signed contracts with five Premier League clubs to be their official Asian betting partner for the 2013-2014 season: The English Premiership football teams are, Hull City, Norwich City, Southampton, Swansea City and West Ham United.
The sponsorship agreements with the Premiership teams will see the SBOBET brand promoted on the LED pitchside perimeter advertising hoardings during all home games. The Premier League is broadcast across 212 territories, reaching an audience approaching five billion, providing SBOBET with a total of more than 1000 minutes of global advertising exposure across the season. SBOBET will also be featuring special marketing promotions for supporters of the Premiership teams, with added value promotions for supporters.
SBOBET views the sponsorship agreements with the Premiership clubs, as key to targetting their growing base of sports betting customers in the lucrative Asian sports betting market.Celton Manx executive director Bill Mummery Commented on the above mentioned sponsorships: ‘These signings illustrate the growth of and respect for the trusted SBOBET brand in the Asia region where it is recognised as the leading online sports book.‘These agreements also demonstrate our commitment to continue building mutually beneficial relationships with the Premier League clubs, which most recently saw SBOBET enjoy a four-year partnership as principal sponsor of West Ham United, which forms part of our commitment for the 2013-2014 season.
‘These mutually beneficial commercial arrangements also provide SBOBET, as a company with a strong sense of corporate responsibility, an opportunity to work with the clubs in supporting their community and charitable initiatives.The 2013-2014 Premier League season promises to be a very exciting one and we are proud to partner with so many highly regarded clubs.’