SBC News Voice of the Sports Betting Industry
Krugerbets.com the South African focused sportsbook operated by Kruger Racing, has agreed a deal with sports betting software provider BetTech Gaming to provide Krugerbets.com with its sports betting software solution using BetTech Gamings flagship product – BetTech Sports.
The partnership has seen the relaunch of Krugerbets.com’s mobile offering, utilizing Bettech Gaming’s mobile sports betting provisions. Krugerbets.com believes that this partnership will offer an better functionality, further engagement on the mobile channel and a more optimised mobile betting experience to its customers.
Kruger Racing owners of Krugerbets.com were impressed by BetTech gaming knowledge of the South African sports betting market. Bettech Gaming boosted a range of markets for the region including full pools and fixed-odds wagering on all South African and European racing fixtures and in play betting markets for popular South African sports.
Kruger Racing’s General Manager Craig Swan commented on the partnership: “When we decided to re-launch Krugerbets.com, BetTech was the standout choice of partner. Integration was quick and painless, we were able to customise the product at every step of the way, and are delighted with the results.”
“BetTech’s product allows Kruberbets.com to offer fantastic prices on all major horse and sporting events around the world, not to mention the vast array of in-running bets available on various sporting fixtures. Service to our customers is of paramount importance and we strive to allow them to make transactions using our online site, seamlessly and effortlessly through a combination of our helpful staff as well as BetTech’s user friendly web and mobile platform.”
“We are witnessing firsthand how the online sports betting market is booming in South Africa,” said BetTech Gaming general manager Anli Kotzé. “The growth has fuelled player expectations and Krugerbets.com is now in a better position to satisfy the demand, and complement its offline offering, particularly when it comes to mobile and in-play.”
Government figures for the region predict overall domestic betting turnover to increase from R17.7 billion in 2012 to R24.2 billion in 2016 as digital and mobile betting channels grow in popularity in the region.
