Betfred has launched its first ever Christmas advert introducing a new £5m festive draw. The bookmaker is going to make five online customers millionaires on the condition that it snows in London on Christmas Day, as set out in its ‘upbeat, feel-good’ campaign created by creative and production agency Zút. Betfred Chief Executive, Joanne Whittaker, commented: “With all the brilliant …
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Betfred and Betway place emphasis on SG in marketing partnerships
To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …
Read More »Betfred signs up Stuart Pearce for Euro 2016 headline offer
Betfred have signed up former England international Stuart Pearce to appear in an advert promoting its headline offer for Euro 2016. They will refund all bets on England to win the tournament if the Three Lions are knocked out in a penalty shoot-out. England, who are currently 9/1 with Betfred, have exited major tournaments six times via the dreaded penalty …
Read More »Betfred launches new campaign across sporting portfolio
Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …
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