Tag Archives: Yahoo sports

Alex Kornilov, Betegy: The future of marketing is automated

Betegy

Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

Read More »

GVC & MGM platform to power sports betting for Yahoo Sports

Verizon Inc digital media property Yahoo Sports has this morning confirmed that it has entered a strategic partnership with MGM Resorts to power the launch of its imminent sports betting vertical. The agreement sees Yahoo Sports become a ‘digital media partner’ of MGM Resorts, with Verizon’s sports publisher set to launch sports betting functionalities across its Yahoo Sports app this …

Read More »

New York AG adds Yahoo to DFS industry inquiry

Digital media owner Yahoo Inc is reported to have become implicated in the ongoing DFS industry investigation by New York Attorney General Eric T Schneiderman. US news sources report that Yahoo’s DFS operations have been served a subpoena by the AG’s office to terminate services in New York State. The media owner, which had re-released its fantasy sports product in …

Read More »

Yahoo updates fantasy multi-sports app

Yahoo has released an updated version of their popular mobile fantasy multi-sports app, which will now include daily and weekly competitions in which players can bet real money. The aim is to compete with the major players in this field; FanDuel and DraftKings, and for Yahoo to secure a piece of this increasingly lucrative market. Yahoo itself is already a …

Read More »