Tag Archives: Yael Shatzky

Yael Shatzky: Why igaming operators should embrace the demand for personalisation

Yael Shatzky: Why igaming operators should embrace the demand for personalisation

In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …

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