Tag Archives: WoTA Forum

The entertainment edge – connecting horse racing with the TikTok generation

grand national horse racing

Like many sports, horse racing has had a turbulent couple of years financially, but one of the biggest hurdles it must now clear is broadening its audience of bettors. Attendance rates in long-established horse racing markets such as the UK are falling, and many younger punters are being increasingly drawn to the appeal of markets such as football with flashy …

Read More »