BtoBet CEO Alessandro Fried believes that operators risk becoming merely a franchise of their platform provider if they take an off-the-shelf product with a prescribed user experience. Fried said that it does not make sense from a business point of view for an operator to opt to deliver the exact same user interface (UI) and user experience (UX) to many …
Read More »Tag Archives: william hill
William Hill scores official partnership with NBA
William Hill has secured a new partnership with The National Basketball Association (NBA) after being named as a ‘Proud Partner and an Authorized Sports Betting Operator of the NBA in the United States’. Under the terms of the new agreement, William Hill will gain access to official NBA betting data as well as league marks across its mobile platforms and …
Read More »New William Hill campaign plays on community
William Hill is to launch its new marketing campaign this evening by tapping into the social aspect of betting and gaming. The ‘it’s who you play with’ advertising campaign is the first created by agency 72andSunny Amsterdam since it won the account earlier this summer and continues the marketing shift that William Hill has been following since its Anthony Joshua campaign …
Read More »ABB anticipates further shop closures during 2019
The impact of stake reductions on Fixed Odds Betting Terminals (FOBTs) is continuing to have a ‘profound impact’ upon UK bookmakers as the Association of British Bookmakers (ABB) anticipates further shop closures by the end of the year. The statement comes after retailers and unions have urged the government to take action over the rate of shop closures on UK …
Read More »Ulrik Bengtsson to take charge at William Hill as Bowcock bows out
In a surprise move, William Hill has announced a change in leadership in revealing that Ulrik Bengtsson is to replace Philip Bowcock as CEO at the end of the month. Bengtsson, previously William Hill’s Chief Digital Officer, has been appointed Chief Executive Officer Designate and a Director of the Company with immediate effect and will assume full CEO responsibilities from …
Read More »Betting bosses withdraw from upcoming APPG hearing
GVC Holdings Group CEO Kenneth Alexander has withdrawn from this week’s Gambling Related Harm All Party Parliamentary Group (GRH APPG) hearing, with the group’s chair Carolyn Harris MP branding the executive’s decision ‘outrageous’. The APPG hearing, which will specifically focus upon identifying and resolving harms caused by online gambling, brings together representatives from a number of leading UK operators including GVC, William Hill …
Read More »Degree53 hires Andy Furnival as new technology lead
Industry design, innovation and software development agency Degree53 has strengthened its technology division through the appointment of Andy Furnival as Technical Director. Furnival, who previously held the position of Head of Technology at William Hill, will be tasked with managing Degree53’s technology strategy, as well as the oversight all of the technical teams, and support to the leadership team. As …
Read More »Global operators out in force for ‘must-attend’ Betting on Sports 2019
Described as a ‘must-attend’ event for the sports betting market, Betting on Sports 2019 will gather an unrivalled selection of senior decision makers from the world’s leading gambling operators. Many of them feature in the 300-strong line-up of expert speakers who will deliver the in-depth content offering that Betting on Sports is synonymous with, sharing their insights on the opportunities …
Read More »William Hill continues ‘Segunda gamble’ by sponsoring Real Oviedo
William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile. A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts. …
Read More »Lord Chadlington leads UK Top-5 committee overseeing ‘responsibility expenditure’
GVC Holdings has this morning communicated that the UK’s ‘five leading betting operators – bet365, GVC, Flutter Entertainment, Sky Bet and William Hill – will establish an ‘independent committee’ recommending ‘how to best administer funds’ attached to safer gambling initiatives. Leadership of the betting operators’ have tasked Lord Chadlington (Peter Selwyn Gummer), a vocal campaigner on safer gambling measures, to chair …
Read More »