SBC Americas Editor Chris Murphy was in attendance as BtoBet officially launched its regional partnership with Wildar Gaming for Latin America (LatAm). BtoBet CEO Alessandro Fried shared his vision with journalists at the invite-only ICE press conference about both the ‘uberization of the igaming industry’ and the ‘importance of being glocal’. He defined ‘glocal’ as being present at a global …
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BtoBet strengthens LatAm presence through strategic regional partnership
BtoBet, a multinational igaming and sportsbook platform provider, has strengthened its Latin American footprint with the expansion of its White Label Partnership Program. It follows the program’s rapid success in Africa over a short period of time. As part of the expansion, Wildar Gaming has become BtoBet’s new regional certified partner. Alessandro Fried, CEO of BtoBet, has predicted that many …
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