An extended video deal between Spotlight Sports Group and bet365 will see the Stoke-based betting and gaming operator retain exclusive sponsorship of the Cheltenham Festival series, ‘Upping the Ante’, hosted by Racing Post’s David Jennings and Gavin Lynch. In addition to the successful Cheltenham series, bet365 will also continue as exclusive sponsor of ‘What A Shout’ – a weekly Friday …
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bet365 deepens Spotlight Sports Group video partnership
Spotlight Sports Group, the umbrella group for Racing Post, MyRacing and FreeSuperTips, has penned a new partnership with bet365, ‘deepening’ its video initiatives through to 2021. The agreement includes an immediate extension to the duo’s exclusive sponsorship of the firm’s Cheltenham Festival series ‘Upping the Ante’, which garnered 1.7 million views and an average watch percentage of 42% during the …
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