Bet builders have proven one of the most influential products in the digital age of sports betting. At this week’s SBC Sportsbook Tech day, a specialist panel examined where the product will go from here. Delving into the general share of bet builder bets among all bets, as well as how bet builder bets share can change in the future, …
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SBC Webinars headed over to the Nordic region to discuss the potential regulatory overhauls expected to take place in Sweden and Finland in the not so distant future. In collaboration with Finnplay, the iGaming platform provider in the Nordion region, SBC Webinars presented ‘The Nordic Challenge, Licensing and Regulation in the Nordic Region’. In this one-hour discussion, experts within the …
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As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …
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SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …
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Operating within a ‘peak competition’ marketplace, in 2019 industry incumbents face the toughest market demands when engaging audiences to further drive sportsbook scale and betting volume. Amid this cutthroat environment, all bookmaker tools/functions must be refined and harnessed, as operators’ seek to develop products inventories capable of servicing their customers instant engagements needs. Hosting an exclusive ‘SBC Leaders Webinar’ (Wednesday – …
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Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …
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