Tag Archives: Webinar

The pros (and cons) of influencer marketing

Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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Kambi to showcase Bet-Builder as a vital business component

Operating within a ‘peak competition’ marketplace, in 2019 industry incumbents face the toughest market demands when engaging audiences to further drive sportsbook scale and betting volume. Amid this cutthroat environment, all bookmaker tools/functions must be refined and harnessed, as operators’ seek to develop products inventories capable of servicing their customers instant engagements needs. Hosting an exclusive ‘SBC Leaders Webinar’  (Wednesday – …

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AI-based Wiraya solution to solve player activation puzzle

Wiraya

Wiraya has targeted the issue of player activation in the sports betting industry, in which an estimated 60% of new registered players fail to ever make a deposit. The player activation specialist has set up an hour-long webinar for Tuesday 25 September (14:00-15:00 BST) to help its industry counterparts to both optimise communication with players and deliver a real increase …

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