Tag Archives: Wayne Stevenson

Low6 purses ‘natural progression’ of UltimateFan product with NFT addition

Low6 has updated its UltimateFan fantasy sports product to include NFTs, seeking to offer a ‘new frontier’ of possibilities for sports, betting and affiliate firms.  The NFTs will be incorporated into the mobile-based UltimateFan offering as the ‘UF Coach’ feature, with the goal of combining NFTs and fantasy sports using in-game and out-of-game structures.  Birmingham-based Low6 intends to use this …

Read More »

Low6 cites YouTuber focused marketing for UltimateFan success

Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …

Read More »

Low6 Ultimate Fan: Where fantasy football meets pack openings

At Low6, ‘spotting the invisible before anyone else’ has been a key strategy when it comes to developing new and innovative products that capture the attention of millennials and Generation Z (GenZ) sports fans. So when it came to developing Ultimate Fan, the team at Low6 sought to combine pack openings, fantasy football and non-fungible tokens (NFTs). Cast your eyes …

Read More »

‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth

Low6

Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications.  While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …

Read More »

Low6 strikes UFC partnership with new FTP app

Mixed martial arts organisation UFC has struck a new partnership with Low6, the developer tasked with building the new UFC PICKS app Promising to deliver ‘a new second screen experience that puts the fan at the center of the action’, UFC PICKS will give users the chance to pit their knowledge against each other and create custom tournaments based on …

Read More »

“Everybody suffers” – BOS panel delivers FOBT fallout update

FOBT

David Webb, UK Product and Compliance Manager for BetConstruct, said that removing the need to prove there was a demand for a betting shop when applying for a local authority premises licence has contributed to today’s perception that there is a “proliferation of betting shops” – something the government wants to stamp out. Webb was moderating a Betting on Sports …

Read More »