Tag Archives: Vincent Luyendijk

Unibet terminates Dutch KNWU cycling sponsorship

SBC News Unibet terminates Dutch KNWU cycling sponsorship

Dutch news sources have reported that the Netherlands National Cycling Association (KNWU) and European bookmaker Unibet (Kindred Group Plc) have chosen to mutually terminate their existing sponsorship agreement. Estimated to be worth approximately €1 million per year for the KNWU, in 2016 Unibet marketing agreed to become the main sponsor of the KNWU racing team jersey, with the partnership beginning in …

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