Bundesliga football club VFL Wolfsburg has announced ChillyBets (ChillyBets.de) as its new ‘premium sports betting partner’ for its men’s and women’s teams. The partnership will see the ChillyBets brand promoted across the Volkswagen Arena’s LED perimeter on Wolfsburg matchdays. Further partnership duties will see ChillyBets sponsor VFL Wolfsburg’s UEFA Women’s Champions League matchdays and serve as the official sponsor and …
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Interwetten secreus regional NHL partnership in Germany and Austria
Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria. The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey. Supported by Sportardar, the NHL’s official …
Read More »Interwetten extends sponsorship for two Bundesliga Clubs
DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …
Read More »Interwetten praises record results despite ‘major regulatory challenges’
Sports betting and online gaming operator Interwetten has celebrated reaching a new record for its 2019 financial year, despite ‘major regulatory challenges’. Publishing a trading statement, Interwetten recorded a gross gaming revenue (GGR) of €99.5m for the year, marking a 25% increase compared to 2018, with betting stakes rising over €2bn for the first time. Dominik Beier, speaker of the …
Read More »VFL Wolfsburg unveils Interwetten signing
Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten. The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner. Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that …
Read More »Where sports meet esports: Introducing the ESI Super Forum at #bofcon2018
SBC Global and Esports Insider have teased the launch of the ESI Super Forum for next year’s Betting on Football conference at Stamford Bridge (20-23 March). Following on from the success of the Esports Insider Forum Series, held at Fnatic’s Bunkr between July and October, the ESI Super Forum has been confirmed as a stand alone event for the second …
Read More »Getting shirty in the Bundesliga – A tale of bookmakers and sponsorship
Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market. One of the sessions at Betting on Football is focusing on the development of the German industry …
Read More »Top European football clubs sign up for Betting on Football 2017
Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and the Scottish Football Association. Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning …
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