Tag Archives: Veiko Poom

Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s

SBC News Sportradar & Coolbet: a highly targeted approach to customer acquisition via ad:s

Florian Geheeb, Global Director Advertising Sales at Sportradar, and Veiko Poom, Digital Marketing Manager at Coolbet, spoke with SBC about the firms’ ongoing partnership and the way in which ad:s has become a key part of the latter’s customer acquisition strategy…   Veiko, can you tell us more about Coolbet’s collaboration with Sportradar and why you chose to incorporate the …

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