The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …
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Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP London as the joint creative agencies of its advertising account. The agencies will lead the National Lottery’s creative marketing from February 2024, when Allwyn takes control of the Fourth Licence tender won in 2022. As a global advertising agency, Leo Burnett’s mandate includes developing captivating …
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UK marketing news source Campaign Live (CampaignLive.co.uk) has reported that Gibraltar based bookmaker BetVictor has called for a creative pitch, ahead of this summer’s UEFA Euro 2016 Championships. BetVictor marketing are reported to have sent creative briefs to select UK agencies with the first round of presentations expected to take place this February. Current Incumbent VCCP Media (London) have been …
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Gibraltar based bookmaker BetVictor will debut its latest TV advertising campaign ‘Simple As’ this weekend. The campaign created by London based agency VVCP Media, sees the operator replace its long term promotional character Maurice (played by actor Paul Kaye), as the firm takes a new creative approach to its TV marketing. Announcing the campaign, BetVictor marketing stated that it wanted …
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In time for next week’s Cheltenham Festival (Tuesday 10 – Friday 13 March) BetVictor has announced the launch its latest advertising campaign, featuring long time BetVictor mascot Maurice (played by comedian Paul Kaye). BetVictor launched its new multi-content advertising campaign under the guidance of creative advertising agency VCCP, as the operator aims to highlight non-football betting markets. The campaign will …
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Gibraltar based bookmaker BetVictor this weekend launched its new TV marketing campaign featuring former England national football team manager Sven Goran Eriksson and BBC football pundit Mark Lawrenson. The TV marketing campaign ‘Inside Track’, was aired this weekend during the Tottenham Hotspurs vs Everton Premier League match on Sky Sports (30 November). The TV Campaign featured endorsement of BetVictor’s sports …
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