Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …
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Tipico secures US-facing ‘strategic alliance’ with Gannett
German operator Tipico has enhanced its foothold in the expanding American sports betting market via a ‘strategic alliance’ between its US subsidiary and digitally-focused mass media company Gannett. As a result of five-year agreement, Tipico will become the official sports betting and igaming provider for the subscription-based media provider, incorporating its odds, props, free-to-play games and betting trends across the …
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