The Professional Golfers’ Association (PGA) has expanded the reach of its national golf championship by striking live streaming deals with both Twitter and sports publisher GiveMeSport. Having opted against renewing a deal with Sky Sports in favour of a “multi-platform” alternative with TV coverage on BBC and live streaming on Twitter, the PGA is trying to ensure that the championship …
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Promotional Analysis of Sky Bet’s Major Golf Offer
Jordan Spieth, Jason Day and Rory McIlroy are the current superstars of world golf. Having collected 5 of the last 8 major championships between them, the trio are expected to dominate again this year. Indeed, Sky Bet came straight in with a special market, offering inflated odds for the new ‘Big 3’ to land all four major titles between them …
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