Upgaming has announced the launch of Bet Builder for its sportsbook software & API. The igaming solutions provider’s sportsbook has the highest number of live (112,000) and pre-match (96,000) events and over 5,200 custom markets made by more than 120 in-house bookmakers. The new feature will allow for additional engagement points, more flexibility and freedom of choice for end users, …
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Upgaming and Lambda targeting industry wide impact in new deal
Customised igaming solutions provider Upgaming has partnered with game developer Lambda Gaming, detailing a joint commitment to growth and innovation across all core businesses segments. Targeting an enhanced presence for both firms in the igaming industry, Upgaming will incorporate Lambda’s gaming content into its own aggregation system, making the latter’s games accessible on over 120 platforms. Looking ahead, the partners …
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