Upgaming and Lambda targeting industry wide impact in new deal

Customised igaming solutions provider Upgaming has partnered with game developer Lambda Gaming, detailing a joint commitment to growth and innovation across all core businesses segments.

Targeting an enhanced presence for both firms in the igaming industry, Upgaming will incorporate Lambda’s gaming content into its own aggregation system, making the latter’s games accessible on over 120 platforms.

Looking ahead, the partners assert that the agreement can play a ‘crucial role’ in delivering high-quality gaming experiences to customers, in step with wider development of the global gambling industry.

“We are thrilled to announce our partnership with Lambda Gaming,” said Giorgi Davlianidze, Head of Business Development at Upgaming.

“Their expertise in game development combined with our exceptional iGaming solutions and products is a recipe for success. Together, we aim to enhance the gaming experience for players worldwide and set new standards in the gaming industry.”

Upgaming’s current offering consists of turnkey and white label casino solutions, gaming aggregation software and api integration tools. 

By partnering with Lambda, the firm hopes to enhance the aggregation system with a range of new games, building on its previous collaborations with the likes of Red Rake Gaming and ThunderSpin.

Operating in Tiblisi Georgia, Lambda (lambdagaming.io) aims to become a ‘challenger game developer’ within the industry’s online casino ranks, delivering new HD games titles.  

Giorgi Lominadze, CEO at Lambda Gaming, remarked: “This partnership with Upgaming serves as a testament to our unwavering commitment to innovation and excellence in the gaming industry. 

“By leveraging our unique and immersive game offerings, we remain steadfast in our pursuit of delivering unparalleled gaming experiences to our players. Our partnership with Upgaming is a step towards challenging the ordinary and exceeding expectations in the gaming industry.“