Tag Archives: twitter

Ladbrokes is set to introduce new digital and experiential  features to all its UK retail stores, as the operator looks to revamp its high street offering for 2015. According to UK marketing news source – Marketing Week, Ladbrokes has been consulted by retail design agency FITCH London, with a view to differentiate itself from its retail betting competitors. The new …

Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the  bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …

Sports bettors on Twitter can now find out football results before they happen with the launch [email protected] new proposition from BETEGY, a sophisticated online and mobile prediction tool that accurately forecasts outcomes of matches and a range of betting markets, provides instant responses via Twitter, where sports events are among the most popular discussion topics. During the 2013 Champions League final …