Ahead of this Saturday’s grudge rematch between David Haye and Tony Bellew, Betfair has unveiled the former heavyweight champion Haye as a brand ambassador for the online betting operator. Haye’s new partnership with Betfair continues the company’s association with the boxer and Hayemaker Boxing Promotions which it also sponsors. The two year deal will see Haye regularly write exclusive columns …
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Ahead of Tony Bellew’s eagerly anticipated rematch with his domestic rival David Haye, Betsafe has confirmed it will continue its strong partnership with the Evertonian boxer. Bellew is a pivotal part of Betsafe’s expansive sponsorship portfolio, the boxer is joined by Conor McGregor, Manchester City, Sam Twiston-Davies, Jimi Manuwa and Cage Warriors in being sponsored by the online betting and …
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A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …
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As Tony Bellew looks to repeat his heroic victory over David Haye in their much-anticipated rematch, Betsafe is supporting Bellew on his journey by offering one fan the chance to be a part of Bellew’s ring-walk on fight night. World champion Bellew is a key part of Betsafe’s expansive sponsorship portfolio, the Evertonian is joined by Conor McGregor, Manchester City, Sam …
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Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …
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Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …
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EnergyBet has announced an official partnership with former world cruiserweight and world heavyweight boxing champion David ‘The Hayemaker’ Haye. Haye, a star on the ‘Bookmaker Ambassador’ panel at last year’s Betting on Sports conference, will be wearing EnergyBet branded apparel for his heavily anticipated fight against Tony Bellew at the O2 Arena tomorrow night. The agreement, which is a result of …
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Matchroom Boxing has announced that 32Red.com will sponsor Ricky Burns’ world title fight night in Glasgow and the first WBC Cruiserweight title defence for Tony Bellew in Liverpool. Both fights are live on Sky Sports, and will take place during the next fortnight. Ricky Burns puts his WBA Super-Lightweight belt on the line this Friday against the Ricky Hatton trained …
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