Tag Archives: The Unit

The Unit has designed a bespoke front-end system for data odds provider TXOdds. The betting and gaming product development company has introduced TXOdds to a ‘user-friendly, intuitive front-end system’ for its customers, following a successful partnership where The Unit created the front-end of TXOdds’ Fusion Odds Data product. Paddy Casey, Co-Founder of The Unit, commented: “We are delighted to have …

Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

The Unit has extended its partnership with online sportsbook and casino operator BetRegal as a marketing services supplier. Following what the pair described as a successful opening year for the deal, the Canadian-born igaming brand has introduced adverts featured on Sky Sports’ channels.  This campaign formed part of a broader linear package of high-quality assets supported by The Unit’s leading …

Sportsbook risk management platform 10star has chosen The Unit to help with the implementation of an improved front-end customer interface.  This will allow 10star to bring ‘another aspect’ to its trading and risk-management service – a front end that is designed specially with the customer and ‘ensure clear understanding of how to use the platform’.  Head of Technology at 10star, …

Digital marketing platform The Unit has added extensive industry experience to its senior team, hiring Andy Clerkson and Rob Egan. Clerkson joins the firm as a Strategic Advisor, leveraging his knowledge of betting and gaming gained via tenures at prominent firms including FOX Bet, The Stars Group, William Hill and SportCaller, serving as Chairman of the latter. He will play …