Tag Archives: The Open

Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

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Kuchar soaring in popularity at the Open

Betway’s year on year inspection of punting on the Open has revealed that Matt Kuchar’s popularity is rising faster than any of his golfing rivals.  Having already attracted 40% more bets than he did last year, Kooch’s price for the Claret Jug has been trimmed from 66/1 to 50/1 and he stands as the most costly result for the leading …

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ESSA partners with R&A to protect The Open Championship

ESSA has entered into a formal information sharing arrangement with The R&A, event organisers for The Open Championship. The agreement is a precautionary measure, with the aim of detecting and deterring any betting-related corruption at the oldest golf tournament in the world. ESSA will employ its alert and reporting system, covering regulated markets from each of its members. Considering they …

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Promotional Analysis of Sky Bet’s Major Golf Offer

Jordan Spieth, Jason Day and Rory McIlroy are the current superstars of world golf. Having collected 5 of the last 8 major championships between them, the trio are expected to dominate again this year. Indeed, Sky Bet came straight in with a special market, offering inflated odds for the new ‘Big 3’ to land all four major titles between them …

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