August 31, 2023
Entertainment is embedded in Ladbrokes’ products, the bookmaker’s Head of Public Relations, Nicola McGeady, explained to SBC shortly after the company signed a unique partnership in the events space. At the end of July, the Entain brand signed a deal with AEG Presents, The O2 and NME, which saw the launch of Ladbrokes LIVE. A fan rewards platform offering entertainment …
Read More »August 1, 2023
Ladbrokes has found a new way to engage with sports fans and entertainment consumers at large via a newly signed partnership with AEG Presents, The O2 and NME. The Entain sportsbook brand launched its Ladbrokes LIVE platform this week, a fan rewards system delivering access to tickets to live music and comedy shows. There is no betting involved, but Ladbrokes …
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