Tag Archives: Terrell Owens

Caesars launches ‘The Book’, targeting ‘next generation’ engagement

This weekend Nasdaq-listed Caesars Entertainment launched its ‘next generation’ sportsbook property ‘The Book’ at its LINQ Hotel & Casino on the Las Vegas promenade. Joined by NFL legend Terrell Owens, Caesars CEO & President Mark Frissora stated that The Book would represent the next evolution of sportsbook, reimagining the proposition of sports betting as an entertainment vertical for US consumers. …

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