Parimatch Tech has fully “unplugged” its Russian brand as of 26 March, ending a process that began at the start of this month, whilst also severing its partnership with the Team Spirit esports franchise. The firm, based in Cyprus but founded in Kyiv, made the decision to close its Russian operations in February after Vladimir Putin’s invasion of Ukraine, initiating …
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Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months. The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat. …
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Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
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Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …
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Parimatch has strengthened its foothold in esports via a partnership with the Ukrainian Esports Federation (UESF), ahead of an upcoming Counter Strike: Global Offensive (CS:GO) and Dota 2 championship. The UESF Parimatch Championship of Ukraine will commence on 17 July, beginning with an online segment which will conclude on 3 October, whilst the Grand Final will take place in Kyiv’s …
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Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …
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CIS region online bookmaker Parimatch has continued to boost its presence in the esports industry after inking a new six-month agreement with Russian esports organisation, Team Spirit. Under the new agreement, Parimatch will see their logos displayed across team apparel, while also gaining brand exposure via the Team Spirit social media platform. In addition, the operator will offer their support to the teams across the …
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