Playtech has enhanced its presence in Sweden through a new partnership with Svenska Spel Sport & Casino. Described as a ‘prominent operator in the region’, Svenska Spel has recently launched the gambling technology company’s poker product and iPoker network, as part of the company’s strategy to modernise and improve its poker offering. Fredrik Hård, Head of Poker & Bingo, Svenska …
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SBC’s Year In Review: September’s big betting news
As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This ninth edition looks at September and more specifically at how the right technology can boost a sportsbook offering, the rise of sports data partnerships, how sports betting is influencing affiliate marketing and a review …
Read More »Svenska Spel allows retailers to sell games via new online platform
Swedish gambling operator Svenska Spel has launched a new online gaming platform which will allow ‘all physical agents affiliated with Svenska Spel Sport & Casino to sell their participation games to customers all over Sweden.’ The new platform will be rolled out through the operator’s Svenska Spel Sport & Casino subsidiary, with retailers permitted to offer the Stryktipset, Europatipset, Topptipset, …
Read More »Svenska Spel strengthens igaming management with Petra Blixt appointment
Former-LeoVegas chief marketing officer Petra Blixt has been appointed as the new head of sales and marketing for Svenska Spel‘s igaming subsidiary, Svenska Spel Sport & Casino. Blixt, who will assume the new role on 20 January 2020, will oversee the development of the subsidiary’s digital marketing strategy and optimising the sales process, as part of the operator’s ongoing efforts to enhance its online …
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