September 23, 2020
Betsson Sweden has built an all-purpose media studio supporting its title sponsorship of the Svenska Hockey League (SHL). Last weekend, Betsson debuted ‘SHL Playbook’, the betting group’s first-ever in-house produced show broadcasting exclusive coverage of the start of the SHL’s new hockey season (19 September). Marked as a key directive, Betsson underlined that the studio forms part of the firm’s …
Read More »September 10, 2019
This weekend sees Betsson debut as the lead sponsor and betting partner of the Svenska Hockey League (SHL), Sweden’s highest tier of professional ice hockey. Secured in 2018, Betsson replaces state gambling monopoly Svenska Spel as the SHL’s main sponsor, undertaking the group’s ‘biggest ever sports sponsorship commitment’. The partnership sees Betsson undertake a number of responsibilities, moving its sponsorship …
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