Tag Archives: Sun Bets

Wayne Shaw’s Sutton pie munch could land Sun Bets in hot water

The English Football Association (FA) and the UK Gambling Commission (UKGC) are investigating Sutton United reserve goalkeeper Wayne Shaw for breaching football betting rules during yesterday’s FA Cup Fifth Round match against Arsenal FC. Before the match, which was broadcast on BBC1, new UK bookmaker Sun Bets had offered an 8/1 price on ‘Wayne Shaw to eat a pie live …

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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Football Index - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …

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Jamie Hart departs as Managing Director of Sun Bets

New UK bookmaker Sun Bets has confirmed that Managing Director Jamie Hart is set to leave the leadership position having chosen to join Romanian betting operator SuperBet (SuperBet.ro).  Both Sun Bets management and Jamie Hart confirmed the departure to SBC, with the operator having begun the search for a new leader. Australian gambling operator Tabcorp, joint venture partner with News …

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Sun Bets up for the FA Cup with Sutton United

New UK bookmaker Sun Bets has announced that it will sponsor English National League South side Sutton United for their upcoming FA Cup fifth round tie against Premier League giants Arsenal FC. The one-time sponsorship will see the Sun Bets logo printed on the front of Sutton United match day shirts for the FA Cup tie which will be televised …

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Tabcorp details Sun Bets as its biggest international initiative

Australian gambling giant Tabcorp Holdings has labelled Sun Bets, its strategic joint-venture with News UK, as the biggest international commercial initiative undertaken in the firm’s history. Officially launched last August, the Sun Bets brand aims to compete against UK legacy operators within the ultra-saturated UK online betting sector, a marketplace estimated to be three times the size of Tabcorp’s Australian …

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The FA Cup – Any magic for the bookies?

Copyright: fergregory / 123RF Stock Photo

The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …

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Sun Bets signs deal to sponsor Stayers’ Hurdle at Cheltenham

Cheltenham - Copyright: argus456 / 123RF Stock Photo

Sun Bets has signed a three-year deal to sponsor the Grade One Stayers’ Hurdle at the Cheltenham Festival. The 2017 race will take place on the third day of the festival (March 16), which is also St Patrick’s Day. First run with its current race conditions in 1972, the Sun Bets Stayers’ Hurdle will revert to its original title after being …

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SPOTY 2016 – Murray to Mount up Titles

With sixteen nominees as opposed to the usual ten, and still the likes of Chris Froome missing out, it just goes to show that, whilst the rest of us suffered, it’s worth remembering that British sports had a good 2016.  After the best year of his career to date which pivoted him to number one in the rankings having won …

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Sun Bets enhances golf markets with Metric SuperLive

Industry in-play betting technology and software specialist Metric Gaming (Metric) has confirmed that it has reached a price feed agreement with new News UK and Tabcorp joint venture UK sportsbook Sun Bets. The partnership will see the Sun Bets brand initially roll-out Metric end-to-end pricing for its golf markets. Sun Bets betting proposition will be further supported by Metric’s unique …

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Sun Bets seeks top talent as company targets exceptional growth in 2017

New UK online betting operator Sun Bets, has revealed to SBC that it is on the hunt for top industry talent to join its ranks as the company targets exceptional growth in 2017. The Tabcorp and News UK betting joint venture, which launched last August aims to take on industry legacy betting operators by creating a unique and distinctive brand …

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