Tag Archives: Sun Bets

ARC introduces Northern Stayers Series with Sun Bets

Arena Racing Company (ARC) has announced the brand new Northern Stayers series in association with Sun Bets, which is designed to support grassroots jump racing in the North of England. The Sun Bets Northern Stayers Series will consist of eleven qualifiers across ARC’s Northern jump racecourses, before a final worth £20,000 at Newcastle on Saturday 18 March 2017. The first race …

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Sun Bets confirmed as new All-Weather Championships sponsor

Sun Bets, the sports betting website powered by Australian gambling giant Tabcorp, has been confirmed as the new sponsor of the Mile division in the 2016-17 All-Weather Championships. Sun Bets joins fellow Authorised Betting Partners, 32Red and Betway, as category sponsors in the competition. The 2016-17 All-Weather Championships will run from Thursday 27th October through to Finals Day at Lingfield …

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Toby Oddy: Digital Fuel – Bringing effective Full Service!

Coming from a busy commercial period having signed new UK bookmaker Sun Bets as a client, Toby Oddy CEO and Founder of industry ‘full services’ marketing agency Digital Fuel, speaks to SBC about the changing marketing dynamics as stakeholders face tougher business conditions (increased competition, higher costs and new external factors). With industry marketing stakeholders now demanding greater operational independence …

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BOS Sponsor Profile – Bryan Blake – Secure Trading

Blake, Secure Trading.

Secure Trading has been confirmed as a sponsor for the Networking Break on the first day of Betting on Sports (BOS). The company is also sponsoring the ‘New Faces’ panel, featuring representatives from Cyberplay, LeoVegas and Sun Bets. Established in 1997 and headquartered in London, Secure Trading has provided a specialist service to the gaming sector since its inception. A …

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Sun Bets launches #YOUBETCHA TV campaign

New UK betting market entrant Sun Bets has announced the launch of its first ever TV advertising campaign #YOUBETCHA, as the News UK and Tabcorp joint-venture seeks to establish its brand with the general public. The campaign has been created by News UK in-house agency Pulse, following this August’s official launch of Sun Bets within the highly saturated UK online …

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Legal & expansion costs see Tabcorp post 49% 2016 profits decline

Footing a legal bill of AUS $20 million (£11.5 million) Australian ASX-listed gambling operator Tabcorp Holdings (Tabcorp) has witnessed its full-year 2016 net profits decline 49% to AUS $169 million (FY 2015: AUS $334 million). Presenting its FY 2016 results (financial period ending 30 June), Tabcorp governance stated that 2016 business conditions had been ‘Volatile.’ The gambling operator would report …

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Sun Bets aims to bring a distinctive voice to UK sports betting

New sports betting website Sun Bets believes that there is plenty of room for an operator that carries The Sun newspaper’s distinctive voice, and that it won’t simply be rubbing up against Paddy Power’s position in the market. News UK’s Betting & Gaming Marketing Director Kate Bird explained that comparisons could be made between the two brands because of the …

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Tabcorp appoints Jamie Hart as Sun Bets Executive Director

Australian gambling operator Tabcorp has appointed Jamie Hart former Innovation Director of William Hill to lead its News UK joint venture Sun Bets as Executive Director. Industry veteran Hart who left William Hill in March, following a senior executive restructure will be tasked with launching the new Sun Bets sports betting proposition for the UK market. As Sun Bets Executive …

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Is the betting market prepared for the rise of The Sun?

This summer’s Euro 2016 Championships has seen a glut of new sportsbook announcements, but few are as intriguing as the plans between The Sun newspaper and Australian operator Tabcorp to launch Sun Bets. The UK market is no stranger to attempts by octogenarian media mogul Rupert Murdoch to leverage the pre-eminent position of his business interests in the UK media …

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Will Tabcorp and News UK launch Sun Bets within six months?

It has been reported that Australian betting company Tabcorp is scheduled to launch Sun Bets, in partnership with Rupert Murdoch’s News UK, within the next six months. Chief Executive at Tabcorp, David Attenborough, had this to say: “It is a natural step for us. We have worked with News Ltd. closely in Australia and built up a high degree of trust. They have one …

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