Tag Archives: Styliana Kalogreadou

Soft2Bet launches Don.ro betting site in Romania

SBC News Soft2Bet launches Don.ro betting site in Romania

Soft2Bet has officially launched its Don.ro brand in Romania, powered by the operator’s online casino and sportsbook platform. The new site will utilise Soft2Bet’s Motivational Engineering Gaming Application (MEGA) – the group’s gamification technology that drives engagement, volumes and revenues.  Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “We are proud to introduce Don.ro to the vibrant Romanian gaming community.” …

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Styliana Kalogreadou: Motivational Engineering – much more than a buzzword for Soft2Bet

SBC News Styliana Kalogreadou: Motivational Engineering - much more than a buzzword for Soft2Bet

Gamification, or Motivational Engineering as it’s known at Soft2Bet, may well make it into the top five phrases for the gambling industry in 2023. And as gaming providers look for new and innovative ways to engage with players, it’s only going to become even more popular in 2024. But how many gaming companies can honestly say they’re ‘getting it right’ …

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