Stefan Thunberg will take over CEO duties at Triggy from Martina Åkerlund, whose three year tenure in the leadership position at the group is coming to a close. A content and marketing services provider for the betting and gaming sector, Triggy has built up a presence in European and North American markets from its Stockholm-headquarters under Åkerlund’s leadership. This has …
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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers
For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …
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