Tag Archives: Stefan Sulzbacher

Stefan Sulzbacher, Speaker of the Board of multinational European betting operator Interwetten Group, has vacated his position.  Updating the industry in a LinkedIn post, Sulzbacher used a motor racing analogy, explaining that he had been ‘ordered to the pits by the race control’ after ‘thirty months of high-speed racing’. However, he asserted that after a two year and seven month …

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

Interwetten has announced a partnership with the Professional Darts Corporation (PDC) as it becomes the new main sponsor of all European Tour events staged in Germany and Austria. The organisation has stated that there are ‘innovative activation possibilities’ for the sports betting platform at PDC Europe events, as darts becomes increasingly relevant in target markets. Stefan Sulzbacher, CEO at Interwetten, …

Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria.  The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey.  Supported by Sportardar, the NHL’s official …