Tag Archives: Square in the Air

How Esports Designed For Betting Can Drive Superior Margins

SBC News How Esports Designed For Betting Can Drive Superior Margins

Esports is one of the fastest growing betting verticals, and according to a recent report from Valuates Reports, the global esports betting market is projected to reach $1.8bn by 2026, up from $692m in 2019. However, despite the significant growth in the value of the esports betting market, margins remains a key challenge for many betting operators.  To delve deeper …

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Betting industry fights gender bias in International Women’s Day campaign

SBC News Betting industry fights gender bias in International Women’s Day campaign

Professionals of the global betting market, such as Flutter, Kindred and DraftKings, are working on a campaign ahead of International Women’s Day 2022, to highlight examples of gender bias in the industry. Produced by Square in the Air and All-In Diversity, the project also aims to offer resources for companies and individuals seeking support, whilst the campaign includes  commitments from …

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Square in the Air recruits betting media guru Richard Bloch for critical 2021

SBC News Square in the Air recruits betting media guru Richard Bloch for critical 2021

Square in the Air (SiTA) has strengthened its senior leadership team by appointing seasoned industry public relations and outreach executive Richard Bloch as a Media Director. Bloch has joined the London-based igaming and sports betting communications agency from William Hill, where he formally led the FTSE250 bookmaker’s social media and brand activations as Global Head of Branded Content. A 20-year …

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Square in the Air to lead international PR of Saudi Cup 2021

SBC News Square in the Air to lead international PR of Saudi Cup 2021

Square in the Air has won a major client account, having been appointed as the lead PR agency of the Jockey Club of Saudi Arabia’s forthcoming ‘Saudi Cup 2021‘ festival. The industry specialist PR agency will lead international media relations, communications and outreach for the Jockey Club of Saudi Arabia’s marquee event recognised as global horseracing’s most valuable fixture.  The …

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SBC Awards: The key to an effective submission

SBC Awards 2020

The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …

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The World Cup’s Finest with SITA Director Robin Hutchison

SBC News The World Cup’s Finest with SITA Director Robin Hutchison

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …

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SBC Bookies Corner: Why Love Island will tear us apart….again!

SBC News SBC Bookies Corner: Why Love Island will tear us apart....again!

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

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Rapid growth sees Square in the Air bolster team

SBC News Rapid growth sees Square in the Air bolster team

Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …

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