Tag Archives: Square in the Air

Betting industry fights gender bias in International Women’s Day campaign

Professionals of the global betting market, such as Flutter, Kindred and DraftKings, are working on a campaign ahead of International Women’s Day 2022, to highlight examples of gender bias in the industry. Produced by Square in the Air and All-In Diversity, the project also aims to offer resources for companies and individuals seeking support, whilst the campaign includes  commitments from …

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Square in the Air recruits betting media guru Richard Bloch for critical 2021

Square in the Air (SiTA) has strengthened its senior leadership team by appointing seasoned industry public relations and outreach executive Richard Bloch as a Media Director. Bloch has joined the London-based igaming and sports betting communications agency from William Hill, where he formally led the FTSE250 bookmaker’s social media and brand activations as Global Head of Branded Content. A 20-year …

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Square in the Air to lead international PR of Saudi Cup 2021

Square in the Air has won a major client account, having been appointed as the lead PR agency of the Jockey Club of Saudi Arabia’s forthcoming ‘Saudi Cup 2021‘ festival. The industry specialist PR agency will lead international media relations, communications and outreach for the Jockey Club of Saudi Arabia’s marquee event recognised as global horseracing’s most valuable fixture.  The …

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SBC Awards: The key to an effective submission

SBC Awards 2020

The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …

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The World Cup’s Finest with SITA Director Robin Hutchison

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …

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SBC Bookies Corner: Why Love Island will tear us apart….again!

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

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Rapid growth sees Square in the Air bolster team

Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …

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Hip to be square… PRWeek recognises Square in the Air amongst the fastest growing UK agencies

Industry communications specialist Square in the Air (SITA) has been listed as one of the UK’s fastest growing PR agencies by marketing news source PRWeek. The London-based agency, which specializes in communications and outreach for betting stakeholders, was listed 109th in PRWeek’s ‘Top 150 PR Index’, reporting a ‘client revenue growth rate of +31%’. SITA’s ranking would see the specialist …

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