Square in the Air (SITA) has amplified its agency services by launching a new Performance Marketing (PM) division led by new Director, Mark Armitage. An expert in customer acquisition and campaign ROI strategies, Armitage is a 16-year iGaming marketing veteran, who has previously led marketing units for tier-1 operators Kindred Group and William Hill Plc. As announced by SITA: “Armitage …
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Ben Cleminson, Director of Square in the Air, kicks off SBC’s ‘My Market’ series by sharing his love of the Grand National, a sporting event viewed as a family affair in the Cleminson household. With anticipation building up for this weekend’s race at Aintree, Ben views the Grand National not merely as a race, but a phenomenon that captivates the …
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Esports is one of the fastest growing betting verticals, and according to a recent report from Valuates Reports, the global esports betting market is projected to reach $1.8bn by 2026, up from $692m in 2019. However, despite the significant growth in the value of the esports betting market, margins remains a key challenge for many betting operators. To delve deeper …
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Professionals of the global betting market, such as Flutter, Kindred and DraftKings, are working on a campaign ahead of International Women’s Day 2022, to highlight examples of gender bias in the industry. Produced by Square in the Air and All-In Diversity, the project also aims to offer resources for companies and individuals seeking support, whilst the campaign includes commitments from …
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Square in the Air (SiTA) has strengthened its senior leadership team by appointing seasoned industry public relations and outreach executive Richard Bloch as a Media Director. Bloch has joined the London-based igaming and sports betting communications agency from William Hill, where he formally led the FTSE250 bookmaker’s social media and brand activations as Global Head of Branded Content. A 20-year …
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Square in the Air has won a major client account, having been appointed as the lead PR agency of the Jockey Club of Saudi Arabia’s forthcoming ‘Saudi Cup 2021‘ festival. The industry specialist PR agency will lead international media relations, communications and outreach for the Jockey Club of Saudi Arabia’s marquee event recognised as global horseracing’s most valuable fixture. The …
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The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …
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In this week’s 6 of the Best, we hear from Square in the Air’s Romilly Evans who tells us about which book makes you question everything you ever knew, to the story behind why Romilly backed Miinnehoma to win the 1994 Grand National. Best Book My bookshelves are worryingly light when it comes to decent novels, but Animal Farm is very …
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This week’s 6 of the Best comes from Robin Hutchison, Director at Square in the Air. Read on to find out about cricketing craziness, a favourite album dilemma and a very good time at the races. Best Holiday Shelter Island in upstate New York at my mate’s pool house last summer. Beautiful place, great weather, and fabulous food. Watched Mayweather …
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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …
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