Tag Archives: Square in the Air

Opinium and the changing face of the UK punter

Copyright: stocking / 123RF Stock Photo

Strategic insight agency Opinium has compiled a report looking at the ‘changing face of the UK punter’ is the first in a new series from the company. The findings were that ‘retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK’. The new paper is titled “Gaming’s not so quiet revolution: the changing face of the …

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bettingexpert stays in second despite strong showing at Ascot

Carlisle - Tipster Challenge

Square in the Air director Ben Cleminson and bettingexpert’s Stephen Harris made a flying start in the Tipster Challenge at Ascot by sharing success across the first four races. However, neither managed to find the long odds winners in the final two races of the day, which left Harris in second place despite increasing his weekly average with a 12.00-point …

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Square in the Air targets Tipster Challenge lead at Ascot

Carlisle - Tipster Challenge

Square in the Air director Ben Cleminson has signed up to challenge the current Tipster Challenge leader, Sarah Shannon from OneBet, by providing tips for today’s six race card at Ascot. Cleminson will be hoping that his ‘Nap of the Day’ Happy Like A Fool can produce the goods in the 3:05, while Stephen Harris of bettingexpert has promoted the …

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#bofcon2017 – Suppliers evolve within a consolidated market place

SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …

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Cleminson takes fourth place after ‘Flying’ start at Newbury

Ben Cleminson from Square in the Air was the only one to pull off a victory in this week’s Tipster Challenge at Newbury, after correctly picking Flying Tiger to win the opening race. After a ‘flying’ start, it was a struggle for Cleminson, despite coming close with 7/4 favourite Max Ward in the 2:20 race won by 10/1 outsider Theatre …

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Square in the Air nominates Ben Cleminson for Tipster Challenge

Yershon - Copyright: stefanholm / 123RF Stock Photo

Ben Cleminson, a director at Square in the Air, has signed up for today’s six-race Tipster Challenge at Newbury. Cleminson has been with the PR and marketing agency since 2007, and became a director of the business in 2009. He has worked within PR and marketing since 2003 and is co-editor of City AM’s Punter sports betting section. He will be …

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iGaming Business appoints Square in the Air as PR lead

Industry news publication and events organiser iGaming Business, has announced that it has a signed public relations and marketing agency agreement with Square in the Air to lead PR for its corporate events portfolio. The communications led agreement will see Square in the Air become official PR partner for leading iGaming Business events including the iGaming Super Show, as well …

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Euro 2016 Breakdown: Assessing bookmaker promotions & offers

The Euro 2016 final is nearly upon us, as France prepare to take on Portugal in Paris. SBC News has been keeping an eye on the best offers throughout the tournament, as bookmakers across Europe have implemented marketing strategies to acquire and retain the most customers. SBC has conducted interviews with Oddschecker, Square in the Air and BetVictor as part of our …

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