Tag Archives: Square in the Air

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …

Industry communications specialist Square in the Air (SITA) has been listed as one of the UK’s fastest growing PR agencies by marketing news source PRWeek. The London-based agency, which specializes in communications and outreach for betting stakeholders, was listed 109th in PRWeek’s ‘Top 150 PR Index’, reporting a ‘client revenue growth rate of +31%’. SITA’s ranking would see the specialist …

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

Single tickets and part tables are now available for booking ahead of this year’s new look SBC Awards, which takes place on Tuesday 5 December in central London. More than 500 people will be at The Artillery Garden at the HAC, a stunning UK capital city venue, for the presentation of the 17 Supplier awards and 11 Operator/Affiliate awards. Guests …

The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …

The Hong Kong Jockey Club (HKJC) has informed that industry marketing and communications firm Square in the Air has been appointed its PR lead representative for UK activity. HKJC appoints Square in the Air ahead of the start of a new Hong Kong racing seasion this Sunday 3 September. Updating stakeholders, George Irvine, Commingling Development Director at Hong Kong Jockey …

Strategic insight agency Opinium has compiled a report looking at the ‘changing face of the UK punter’ is the first in a new series from the company. The findings were that ‘retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK’. The new paper is titled “Gaming’s not so quiet revolution: the changing face of the …

Square in the Air director Ben Cleminson and bettingexpert’s Stephen Harris made a flying start in the Tipster Challenge at Ascot by sharing success across the first four races. However, neither managed to find the long odds winners in the final two races of the day, which left Harris in second place despite increasing his weekly average with a 12.00-point …

Square in the Air director Ben Cleminson has signed up to challenge the current Tipster Challenge leader, Sarah Shannon from OneBet, by providing tips for today’s six race card at Ascot. Cleminson will be hoping that his ‘Nap of the Day’ Happy Like A Fool can produce the goods in the 3:05, while Stephen Harris of bettingexpert has promoted the …