Aleksandr Glotov, a Senior Product Manager at Bayes Esports, explains the crucial elements that esports operators must keep in mind to ensure that a financial uptick and player retention are witnessed. There is a lot of risk associated with gambling, whether you’re the one placing the bets or accepting them. For sportsbooks to manage risk, stand out from competitors, and …
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Artur Ashyrov, GR8 Tech: AI is not the future but the here and now
Talk of the future possibilities that could be presented through the increasing adoption of artificial intelligence fall well wide of the mark, says Artur Ashyrov, GR8 Tech Deputy CEO & CTO. Instead the industry must wake up to the fact that the technology is a vital resource that can, and in certain instances is, already making a real impact in …
Read More »Amelco’s Matt Parr charts the evolution of UK horse racing
Amelco‘s Head of Horse Racing, Matt Parr, takes a look at UK racing and how much the sport has evolved with the introduction of new technologies, as well as what can be done by the gambling industry to deepen engagement with a new wave of bettors. SBC News: To get things started, can you tell us a bit more about …
Read More »Dotan Lazar: why LSports is the best alternative for top-tier reliable tennis data
Dotan Lazar, CEO of LSports, discusses the challenges bookmakers face, and explains how advanced technology plus a unique combination of official and independent data feeds, have shaped ‘LSports Tennis Premium’ into an ideal solution for bookies. In case you haven’t noticed, tennis has been thriving lately, driven by explosive next-gen superstars and rising viewership. This surge in popularity is also …
Read More »Top 4 tips to optimise your esports betting product for 2024’s major events
Nick Scott, Sales Director at Bayes Esports, writes for SBC News to elaborate on a hectic summer of esports, and just what strategies need to be put in place to maximise the impact of such a frantic schedule. It is going to be a jam-packed summer watching the top esports teams battle it out for victory at some of the …
Read More »Marcos Oliveira: Operators must think Clever about their Canadian campaigns
Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …
Read More »Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond
We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different. As …
Read More »What’s the game plan for sportsbooks in a post-regulated, challenge-packed Brazilian market?
In the aftermath of a successful SBC Summit Rio, Dotan Lázar, CEO of LSports, assesses the challenges facing sportsbooks within Brazil following a landmark development last year. On December 30, 2023, Brazil witnessed a historic moment as President Lula sanctioned Law 14790, marking the finalisation of sports betting regulation. According to reports, over 100 businesses have shown interest in applying …
Read More »Adam Day of Bayes Esports on the customer journey & heightening esports turnover
Adam Day, Senior Director, Commercials & Head of Sales at Bayes Esports, talks to SBC News in detail about the customer journey, and how the company can help those of all shapes and sizes achieve their ultimate ambitions. SBC News: Bayes Esports possesses a range of products to help elevate an operators’ offering through various stages of their journey. Could …
Read More »Betting on traditional sports and esports: challenges and benefits for bookmakers
Hot on the heels of a key pair of developments for the company, Sergii Mishchenko, CEO of GGBET UK, assesses the key similarities and differences between esports and sports, the key developments that we can expect to see through the current year, what exciting things are in store and much more. SBC News: Thanks for taking the time to talk …
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