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Better Collective moves into affiliate M&A space acquiring SportFreunde portfolio

June 1, 2017

Better Collective, the operating company of leading European sports betting portal bettingexpert.com, has moved into the M&A space acquiring Austrian competitor Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”). The deal sees Better Collective acquire all SportFreunde’s existing affiliate portfolio, which includes popular German language websites wettfreunde.net, sportwettentest.net, and fussballportal.de. Completing the deal, Better Collective management detailed that SportFreunde assets …

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