Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria. The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey. Supported by Sportardar, the NHL’s official …
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Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports
Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …
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