Tag Archives: Spain

Codere Apuestas seeks to broaden appeal with ‘Nube’ campaign

Bolsa Madrid-listed Grupo Codere SA has taken a new creative approach in promoting its Codere Apuestas online sportsbook property. This April, Codere Apuestas released its new home market TV and digital advertising campaign ‘Nube’ (translated – ‘The Cloud’) –  publishing/broadcasting the campaign across multiple Spanish media portals. Continuing to work with Madrid-based creative advertising agency El Ruso de Rocky, the …

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Hervé Schlosser: Sportnco – French experience will power growth in Spain with LATAM to follow

It is widely acknowledged that France is a tough market to operate in, but as Sportnco CEO and founder Hervé Schlosser explains, it is possible to be successful there with the right approach. He explains how his company has become the leading sports betting solutions provider in the country and how this experience is helping his group grow in Spain, …

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Spain’s DGOJ launches new civic campaign on protection & integrity

Spanish gambling regulatory authority – la Dirección General de Ordenación del Juego (DGOJ) has released its new civic awareness campaign, warning national stakeholders of preventing under-age-gambling and potential sports corruption. The DGOJ campaign has been launched in partnership with Spain’s federal police force and ‘Central Citizen Unit’. Titled ‘Con el Deporte no se juega’ – ‘We don’t play with sports’, …

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WATCH: OPTIMA CEO Jacob Lopez – Making up for lost time in Spain

OPTIMA

We caught up with Jacob Lopez, CEO at OPTIMA – the sports betting and gaming solutions provider confirmed as a ‘Headline Sponsor’ for next month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we talked all things OPTIMA, including the firm’s Betfred partnership, making up for lost time in …

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Codere backs business plan despite 2018 dramas

Embattled Bolsa Madrid gambling firm Grupo Codere SA closes its full-year 2018 accounts reporting group-wide losses of €40 million, primarily attributed to significant Argentine market adjustments. Reported throughout 2018, Codere has been forced to navigate the +100% collapse of the Argentine Peso against the Euro, with the gambling group detailing FX losses of circa €34 million. In its Argentina market …

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Bede moves to bolster Spanish market profile

Spiffbet

Gaming software supplier and platform provider, Bede Gaming, is building on its established European presence with a concerted expansion into the Spanish market. The expansion strategy follows a number of content integrations with providers such as Play’n Go and SBTech which has further strengthened the supplier’s market presence. The Bede platform, which has received a full licence from regulatory authority …

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DAZN seeks tricky content partnership with Telefonica

Stating its intent on becoming the lead OTT (Over-the-Top) platform for the Spanish sports broadcasting market, the leadership of DAZN is reported to be seeking a content collaboration with telecoms giant Telefonica.   Well backed DAZN, an enterprise seeking to establish itself globally as the ‘Netflix of sports’, is set to launch its Spanish OTT proposition next month, with Spain becoming the eighth …

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Sportium moves for ‘omni drive’ with UNO app launch

Ladbrokes and Grupo Cirsa, Spanish market sports betting joint-venture Sportium have announced the launch of its ‘UNO’ app accounts, seeking to unify engagements across its digital and land-based properties. Launching its new product, Sportium states that it has delivered Spain’s first omni-channel discipline for sports betting consumers, with UNO accounts allowing customers to cash-out winnings across all 3,000 Sportium Spanish …

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Codere Apuestas strikes first Melilla transfer

The executive of Melilla has announced a major coup as Bolsa Madrid gambling group Codere SA, has confirmed that it will transfer its online betting division Codere Apuestas to the Spanish autonomous city, which seeks to become a new strategic hub for the European online gambling industry. Codere Apuestas becomes the first online betting firm to migrate strategic units to …

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Euro quartet demands that Andorra expel Jocs SA

A quartet of European gambling operators’ formed by Casinos Austria, Genting Group, Partouche France and Grupo CIRSA (Spain) have confirmed a combined lawsuit against the Principality of Andorra for awarding its sole national casino licence to regional enterprise Jocs SA. Last October the gambling operators demanded that Andorra’s executive and Gaming Control Board (CRAJ), move to annul the decision to …

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