Tag Archives: Southampton FC

Sportsbet.io and Southampton FC introduce first Bitcoin competition

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

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Sportsbet.io signs hip hop artist in global ambassador deal

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

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Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …

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TLCBet renews Asia-focused partnership with Sevilla FC

TLCBet has moved to strengthen its sports focused marketing operations, TLCBet has renewed its agreement with Sevilla FC. The contract extension will see the online sports betting operator continue to serve as the Asian betting partner of the LaLiga football club, with fan engagement for Sevilla in the region playing a role in the partnership. Under the terms of the …

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Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

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Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …

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Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

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Sportsbet.io makes sponsorship gesture for Southampton charity fixture

Pledging its support to the Saints Foundation as the main club partner of Southampton FC, Sportsbet.io has donated its shirt sponsorship of the Premier League team to its charity arm for this weekend’s clash with Burnley FC. In place of the brand’s logo, the Saints Foundation will be visible across the first team’s shirts, with match worn shirts to be …

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Coingaming Group forges risk management partnership with Goatgaming

Crypto-betting operator Coingaming Group has announced a new partnership with UK-based sportsbook software platform Goatgaming, which will see the duo cooperate on risk management and trading. The deal, initially agreed in December 2019 but delivered in January 2021, will see Coingaming Group – operator of cryptocurrency sports betting site Sportsbet.io – fully integrate Goatgaming’s core sports trading and risk product …

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