Tag Archives: Southampton FC

Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

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Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …

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Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

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Sportsbet.io makes sponsorship gesture for Southampton charity fixture

Pledging its support to the Saints Foundation as the main club partner of Southampton FC, Sportsbet.io has donated its shirt sponsorship of the Premier League team to its charity arm for this weekend’s clash with Burnley FC. In place of the brand’s logo, the Saints Foundation will be visible across the first team’s shirts, with match worn shirts to be …

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Coingaming Group forges risk management partnership with Goatgaming

Crypto-betting operator Coingaming Group has announced a new partnership with UK-based sportsbook software platform Goatgaming, which will see the duo cooperate on risk management and trading. The deal, initially agreed in December 2019 but delivered in January 2021, will see Coingaming Group – operator of cryptocurrency sports betting site Sportsbet.io – fully integrate Goatgaming’s core sports trading and risk product …

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Southampton FC enters cryptocurrency sports betting market

Premier League club Southampton FC has formed an agreement with cryptocurrency sportsbook Sportsbet.io to create a new VIP experience for Saints supporters. Sportsbet.io aims to redefine the fan experience via the use of technology and its cryptocurrency enterprise, delivering exclusive experiences to football supporters, as well as the sportsbook customers. The partnership will utilise Sportsbet.io’s matchday rights with the Saints …

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Sportsbet.io teams with Southampton to promote Safer Gambling Week in new campaign

Southampton Football Club and gambling brand Sportsbet.io have joined forces to launch a new campaign which raises awareness of 2020 Safer Gambling Week. The Safer Gambling Week campaign runs from 19 to 25 November, and the Premier League side will provide fans with support and advice on how to bet responsibly. A dedicated space on the official club website will …

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Sportsbet.io signs official betting partnership with Arsenal

Arsenal - File photo dated 01-08-2020 of Arsenal's Pierre-Emerick Aubameyang

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

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Southampton joins the Official DFS partner trend via Premier Punt

Southampton FC is delighted to announce that Premier Punt has become the club’s Official Fantasy Sports Betting Partner. The Edinburgh based social gaming and betting company has signed a multi-year deal deal with the Saints ahead of the 2016/17 campaign.  Founded in 2013, Premier Punt specialises in ‘No Commitment’ fantasy football betting, meaning users can play weekly, daily or on …

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