iGaming supplier SG Gaming, have announced that it is “supporting the independent bookmaker” by extending its partnership with independent bookmaker, JenningsBet, through agreeing to a two-year contract. As part of the deal, SG Gaming will continue to supply slot content to its terminals to the 95 JenningsBet shops across the UK. In return, JenningsBet shop will continue to operate the …
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Yggdrasil Gaming has detailed the return of the Vikings with the launch of its new video slot, Vikings go to Hell. The game follows the success of Vikings go Wild and Vikings go Berzerk, with the Vikings this time taking on demon hordes in the underworld. As well as this, the game sees the return of the popular Berzerk mode …
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After hitting £31.23 billion by the end of 2016, the iGaming industry’s total worth is forecasted to reach £57.73 billion by the end of 2020, writes ICS‑digital Marketing Executive Ben Jones. In the past decade, the world of iGaming has exploded. Since the introduction of new legislation in 2014, the UK’s remote gambling sector alone has increased more than three …
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Betsoft Gaming has announced the signing of a new partnership with Italian operator Betaland. The deal marks the expansion of Betaland’s overall offering on its popular sites betaland.it and enjoybet.it. The terms of the partnership will allow the two sites to feature Betsoft’s robust AAMS-certified collection of Slots3™ videoslots, including FIRE & STEEL, GIOVANNI’S GEMS and THE ANGLER. Michele Sprovieri, …
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An article published in the Times on Sunday 8 October accusing online betting operators of using cartoons to ‘lure kids to online gambling’, has caused the UK Gambling Commission (UKGC) to reaffirm its stance on protecting children from betting-related harm. The article claimed that gambling operators utilised flaws in the guidelines enforced by the UKGC and promoted games that appeal specifically to …
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B2B lottery, betting and gaming provider InBet Games has announced the release of two new slot games, Aladdin’s Lamp and Pirate Cave. The new releases, which form part of InBet’s iGaming solution Happy™, expands its portfolio to more than 50 classic slots and 41 HTML5-ready games. Unveiled in October 2016, Happy provides a working interface for 11 key languages, an …
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Paddy Power has signed a deal with slots creator NetEnt that will increase the crossover between its online operations and its UK retail business. The bookmaker has entered an agreement to license gaming content from NetEnt for use in land-based gaming machines in the UK, extending the existing online business partnership that the slots developer already has with Paddy Power. According …
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Hennie Blaauw, Yggdrasil Gaming’s Creative Art Lead, discusses the process of creating a brand new title for the slot market and the freedom that the team has in the development. What’s the process for the design of a brand new game at Yggdrasil? How much input do you have? Does the design fit around the mathematics? Every game starts with the design …
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Yggdrasil Gaming CEO Fredrik Elmqvist discusses the reasoning behind the firm’s huge recruitment drive so far this year as the slot developer pushes across Europe. SBC: Hi Fredrik, it’s a pleasure to interview you. Can you detail to SBC readers the need for your European recruitment drive? Why is this initiative required for Yggdrasil operations? Fredrik Elmqvist: Quite simply because we are growing …
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Yggdrasil Gaming has further expansion plans for the UK to build on the slot developer’s strong start to 2016. The Swedish firm went live in the UK in Q1 and CEO Fredrik Elmqvist wants to see Yggdrasil’s games get a wider reach in the market. He commented: “We are already live with six operators in the UK and there will …
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