Genii goes to Barr for sales role

Gaming technology provider Genii has recruited Nick Barr for the role of Sales Director. The appointment comes as Genii goes to market with its revolutionary Spin16 software in the forthcoming weeks, launching its patented new slot format to the industry. Barr has extensive sales experience within the iGaming industry and the firm hopes he will be the ‘driving force’ taking Genii’s products to market.

Barr said: “It is an exciting time to join Genii as we take the most creative and innovative software to market. Genii’s first class development team have delivered an outstanding portfolio of casino games and created the most intelligent real-time platform in today’s market.”

Genii, licensed in UK and Malta, boasts a games portfolio of 125+ multichannel games designed to enhance player experience. With innovative new ‘Spin16’ slots players can spin any reel in any direction through the swipe of a finger bringing to life a fully interactive slot. Designed for both mobile and desktop for the ultimate overall player engagement.

The foundation to Genii’s product suite is the real-time Intuition Engine which uses push technology to communicate key information to back office users through the expressive use of colour, motion and visualisation. Dinesh Choudree, CEO of Genii, said: “Nick is a great addition to the team and now takes the lead in bringing Genii’s innovative solutions to a market which needs a breath of fresh air.”